Cruzando El Abismo Como Vender Productos Disruptivos A Consumidores Generalistas Management Gestion Book PDF, EPUB Download & Read Online Free

Dealing with Darwin

Dealing with Darwin
Author: Geoffrey A. Moore
Publisher: Penguin
ISBN: 1591841070
Pages: 281
Year: 2005
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Marketing financiero

Marketing financiero
Author: Jaime Rivera Camino & Carlos Mas Hernández
Publisher: ESIC
ISBN: 8416462828
View: 272
Read: 309

Este libro ha sido concebido con la vocación de servir como material didáctico. Para ello, se analiza de manera pedagógica, el complejo entorno en que se desenvuelven las entidades financieras, y las herramientas que les puede aportar el marketing para sobrevivir en un mercado maduro y sujeto a innumerables retos. Los autores exponen de manera sencilla y comprensible tanto las estrategias como las tácticas de marketing que requieren las empresas del sector financiero para ser competitivas. El lector encontrará en estas páginas ejemplos e ilustraciones de bancos de países de distintos continentes, y podrá conocer la evolución que ha experimentado el marketing en las entidades financieras, pasando de un enfoque de relaciones públicas, a la promoción de ventas y al uso de la publicidad. En esta evolución, al igual que ha sucedido en otros sectores, la crisis financiera mundial ha provocado que los bancos hayan tomado conciencia de la utilidad del marketing para colocar al cliente en el centro de su modelo de negocio. Como consecuencia, este libro nace con el ánimo de llenar el vacío relativo al conocimiento del uso efectivo del marketing en este sector. Y por ello, en esta obra se expone el proceso estratégico y operativo que deben utilizar las instituciones financieras para satisfacer las necesidades de sus segmentos objetivos. En su interior se desarrollan también, de manera armónica, los conceptos prácticos y empíricos que pueden ser usados tanto por estudiantes de grado y de postgrado, como por profesionales interesados en conocer de qué forma utilizar el marketing de adquisición y de retención en el sector financiero. Este conocimiento es esencial para instituciones que enfrentan condiciones de mercado de creciente complejidad y competitividad. En donde la aparición de nuevos actores (principalmente empresas tecnológicas), ha comenzado a amenazar líneas de negocio hasta ahora exclusivas de los bancos tradicionales.

Crossing the Chasm, 3rd Edition

Crossing the Chasm, 3rd Edition
Author: Geoffrey A. Moore
Publisher: HarperBusiness
ISBN: 0062292986
Pages: 288
Year: 2014-01-28
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The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment. This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.


Author: Curtis Ray Carlson, Frank Moss, Todd Machover
Publisher: T F Editores
ISBN: 8492441488
Pages: 394
Year: 2011
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Innovation: Perspectives for the 21st Century, has been published by the BBVA Group. The motivation behind this publication is to disseminate expert knowledge on the key issues shaping the future course of the 21st century and relay this knowledge to soc

Management For Dummies

Management For Dummies
Author: Richard Pettinger, Bob Nelson, Peter Economy
Publisher: John Wiley & Sons
ISBN: 0470978406
Pages: 400
Year: 2011-03-10
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Management For Dummies, 2nd Edition has been updated to include the latest trends in management thinking, updates on management software and technology and includes brand new sections covering globalisation, internationalisation, leadership and managing in difficult times. Written by a team of business professionals with decades of experience, this book is perfect for all levels of managers; new managers and managers-to-be can find everything they need to know to be successful; experienced managers can find tips on shifting their perspectives to take a fresh look at their management philosophies and techniques to make their jobs easier and their employees a lot more effective.

Sales Dogs

Sales Dogs
Author: Blair Singer
Publisher: RDA Press, LLC
ISBN: 1937832376
Pages: 220
Year: 2013-02-28
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The number one skill for any entrepreneur or business owner is the ability to sell. Why? Because sales = income. Yet, many fail financially not because they do not have great ideas or even good work ethic, but typically because they don’t know how to, refuse to, are afraid to, or don’t think it is important to know how to sell. SalesDogs was written as the very first of the Rich Dad Poor Dad “how-to” Advisory series to teach in a very fun and impactful way how to overcome the fears, the myths and the obstacles to selling your products, services or yourself. It then teaches a simple, time-proven process of selling that will generate great income in most any business. The reader will learn the five most important selling skills to master, how to overcome any objection, manage a territory and much more. The book quickly de-bunks the idea that you have to be an overly aggressive “attack dog” to be successful. It uses the metaphor of “man’s best friend” to say that a great sales person is like a loyal, persistent and lovable canine. It stipulates that there are five different “breeds” or personalities of SalesDogs that can each make a lot of money by playing to its strength. You will learn how to identify, maximize and train to that strength and also how to teach others on your team to do the same. While the book is fun and engaging, it also dives deep into the personal development issues that block a person’s ability to generate income and how to overcome them. The book is perfect for first time salespeople, individuals who are uncomfortable with the notion of “selling”, those who need to train others to sell and those who want to simply get better quicker.

Inside the Tornado

Inside the Tornado
Author: Geoffrey A. Moore
Publisher: HarperBusiness
ISBN: 0887308244
Pages: 244
Year: 1999
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Emphasizing the importance of seizing and holding marketing leadership during the "tornado" phase of market development, a strategy guide for high-tech companies and entrepreneurs analyzes the Technology Adoption Life Cycle

Artificial Intelligence

Artificial Intelligence
Author: Jerry Kaplan
Publisher: Oxford University Press
ISBN: 0190602406
Pages: 224
Year: 2016-09-01
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Over the coming decades, Artificial Intelligence will profoundly impact the way we live, work, wage war, play, seek a mate, educate our young, and care for our elderly. It is likely to greatly increase our aggregate wealth, but it will also upend our labor markets, reshuffle our social order, and strain our private and public institutions. Eventually it may alter how we see our place in the universe, as machines pursue goals independent of their creators and outperform us in domains previously believed to be the sole dominion of humans. Whether we regard them as conscious or unwitting, revere them as a new form of life or dismiss them as mere clever appliances, is beside the point. They are likely to play an increasingly critical and intimate role in many aspects of our lives. The emergence of systems capable of independent reasoning and action raises serious questions about just whose interests they are permitted to serve, and what limits our society should place on their creation and use. Deep ethical questions that have bedeviled philosophers for ages will suddenly arrive on the steps of our courthouses. Can a machine be held accountable for its actions? Should intelligent systems enjoy independent rights and responsibilities, or are they simple property? Who should be held responsible when a self-driving car kills a pedestrian? Can your personal robot hold your place in line, or be compelled to testify against you? If it turns out to be possible to upload your mind into a machine, is that still you? The answers may surprise you.

The Gorilla Game

The Gorilla Game
Author: Geoffrey A. Moore
Publisher: HarperBusiness
ISBN: 0887308872
Pages: 352
Year: 1998-03-11
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The possibilities are staggering: Had you invested $10,000 in Cisco Systems in early 1990, your investment would not be worth $1,285.000. Similarly, a $10,000 investment made in Microsoft in 1986 would be valued at more than $1,800,000 today. How do you get in on those deals -- especially if you're not a Silicon Valley insider? How do you buy the high-tech winners and avoid the losers? How do you find the Microsofts and Ciscos of tomorrow? The answers are here, in The Gorilla Game. All you have to do is learn the rules. The Gorilla Gameÿ reveals the dynamics driving the market for high-tech stocks and outlines the forces that catapult a select number of companies to "gorilla" status -- dominating the markets they serve in the way that Microsoft dominates software operating systems and Cisco dominates hardware for data networks. Follow the rules of The Gorilla Gameÿ and you will learn how to identify and invest in the "gorilla candidates" early on -- while they are fighting for dominance in their markets and while their stock is still cheap. When the dust clears and one company clearly attains leadership in its product category, you'll reap the enormous returns that foresighted investors in high-tech companies deserve. The Gorilla Gameÿ is the latest from bestselling author Geoffrey A. Moore, one of the world's leading consultants in high-tech marketing strategy. Here you'll find the ground-breaking ideas about technology markets that made his previous books bestsellers, combined with the work of Paul Johnson, a top Wall Street technology analyst, and Tom Kippola, a high-tech consultant and highly successful private investor. Together they have discovered and played the gorilla game and now give their readers the real rules for winning in the world of high-tech investing. Step by step you'll learn how to spot a high-tech market that is about to undergo rapid growth and development; how to identify and spread investments across the potential gorillas within the market; and how to narrow your investments to the single, emerging leader -- the gorilla -- as the market matures.

Managing at the Speed of Change

Managing at the Speed of Change
Author: Daryl R. Conner
Publisher: Random House
ISBN: 1588365158
Pages: 320
Year: 2006-02-07
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This classic, newly updated, is an indispensable source for anyone–from mid-level managers to CEOs–who must execute key business initiatives quickly and effectively. Once groundbreaking and now time-honored, Managing at the Speed of Change has helped countless business leaders learn how to orchestrate transitions vital to their organizations’ success. Rather than focusing on what to change, this book’s aim is far more valuable: It shows readers how to change. Daryl R. Conner, founder and chairman of the consulting firm Conner Partners, is a leading expert on change management. He has served as “change doctor” for clients that include non-profit enterprises, government agencies and administrations, and Fortune 500 companies in an array of industries such as Abbott Laboratories, PepsiCo, American Express, Catholic Healthcare West, JPMorgan Chase, and the U.S. Navy. Based on Conner’s long-term research and his decades of consulting experience, Managing at the Speed of Change uses simple, easy-to-understand language and elegant visuals to explore the dynamics of change, and in doing so, teaches readers • why major change is difficult to assimilate • what distinguishes resilient individuals from those who suffer future shock • how and why resistance forms • how people become committed to change • why organizational culture is so important to the success of change • the roles most central to change in organizational settings • why powerful teamwork is at the heart of achieving change objectives, and how to foster it In this pioneering book, updated for the twenty-first century, Conner demonstrates how both individuals and organizations can develop the capacity not only to endure change but to thrive on it. From the Hardcover edition.

Running Lean

Running Lean
Author: Ash Maurya
Publisher: "O'Reilly Media, Inc."
ISBN: 1449305172
Pages: 207
Year: 2012-02-28
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Offers a systematic approach to product/market fit, discussing customer involvment, optimal time to obtain funding, and when to change the plan.

Marketing with Social Media

Marketing with Social Media
Author: Beth C. Thomsett-Scott
Publisher: American Library Association
ISBN: 1555709729
Pages: 178
Year: 2013-12
View: 237
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Get up to speed quickly on using social media to promote your library. This basic guide will get you ready to set up your account and explore such tools as Facebook, wikis, YouTube, Pinterest Google+, Foursquare, blogging platforms, QR codes, and Twitter. After an introductory survey of the tools, chapters cover maintaining accounts, coordinating with colleagues, planning for sustainablility, best practices, evaluation with built-in analytics, and references for additional information.

Forbidden LEGO

Forbidden LEGO
Author: Ulrik Pilegaard, Mike Dooley
ISBN: 1593271379
Pages: 186
Year: 2007
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Create working models that LEGO would never endorse. Try your hand at a toy gun that shoots LEGO plates, a candy catapult, a high voltage LEGO vehicle, a continuous-fire ping-pong ball launcher, and other useless but incredibly fun inventions.--From publisher description.

Knowmad Society

Knowmad Society
Author: John Moravec
Publisher: Education Futures LLC
ISBN: 0615742092
Pages: 272
Year: 2013-06-19
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Knowmad Society explores the future of learning, work, and how we relate with each other in a world driven by accelerating change, value networks, and the rise of knowmads. Knowmads are nomadic knowledge workers: Creative, imaginative, and innovative people who can work with almost anybody, anytime, and anywhere. The jobs associated with 21st century knowledge and innovation workers have become much less specific concerning task and place, but require more value-generative applications of what they know. The office as we know it is gone. Schools and other learning spaces will follow next. In this book, nine authors from three continents, ranging from academics to business leaders, share their visions for the future of learning and work. Educational and organizational implications are uncovered, experiences are shared, and the contributors explore what it's going to take for individuals, organizations, and nations to succeed in Knowmad Society.

Marketing high technology

Marketing high technology
Author: William L. Shanklin, John K. Ryans
Publisher: Free Press
ISBN: 0669069140
Pages: 216
Year: 1984
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