Author: Cliff Lerner
Publisher: Clifford Ventures Corp.
THE ULTIMATE PLAYBOOK FOR STARTUP FOUNDERS TO GROW TO 1 MILLION USERS AND MORE Imagine what your life would be like if your business suddenly began signing up an astonishing 100,000 new users daily without spending another penny. What if investors started giving your business the attention it deserves? That's exactly what happened to Cliff Lerner when he bet his online dating start-up's fortunes on a then-unknown platform called Facebook. The app achieved explosive growth, and soon after the stock price skyrocketed 2,000 percent, setting off an extraordinary chain of events filled with sudden success and painful lessons. Explosive Growth is a business book like no other. In Explosive Growth, Cliff provides his step-by-step playbook for your startup to achieve explosive growth, combining lively and often hilarious storytelling, proven tactics, case-studies, and reliable insights to help your startup achieve its own explosive growth. This compelling and inspiring narrative will show you how to: -IGNITE EXPLOSIVE GROWTH by creating a remarkable product -Identify the ONLY 3 METRICS THAT MATTER -Explore valuable VIRAL GROWTH strategies to grow rapidly -Execute the GENIUS MEDIA HACKS that helped us acquire 100 million users -Create a thriving culture of PASSIONATE EMPLOYEES and CONSTANT INNOVATION Chapter 1: My Epiphany at Lehman Brothers Chapter 2: The Early Lessons Learned from IAmFreeTonight.com Chapter 3: Does Our Product Suck? Chapter 4: Bet The Company Chapter 5: The Growth Rocket (100,000 New Users in One Day!) Chapter 6: From Revenues of $3 Million to $19 Million in Two Years Chapter 7: My $78 Million Week Chapter 8: Successful on the Outside, Scrambling on the Inside Chapter 9: Solving Problems and Sustaining Growth through Vision, Values, and Data Chapter 10: Tinder Cracks the Code Chapter 11: My Innovator's Dilemma Chapter 12: Making "The Grade" Chapter 13: My Reboot The tactics that helped Snap Interactive grow to 100 million users are all in the book including valuable insights as to how leading companies including Tinder, Bumble, Facebook, Twitter, Apple, and Dropbox achieved explosive growth. Lerner describes how he applied the learnings from several of the top actionable business books including The Lean Startup, The Innovator's Dilemma, Contagious, Zero To One, Good To Great, and The One Thing, to help him achieve Explosive Growth and how you can apply the same lessons to help your startup. WHO THIS BOOK IS FOR?The strategies in Explosive Growth will help the following business professionals better execute in their roles: ENTREPRENEURS: Get our lessons learned growing to 100 million users, along with a real-time window into the decision making that lead to our startup going public. GROWTH HACKERS: Learn the viral features and strategies we used to acquire 100,000 users per day -- without spending a penny on advertising -- and helped us grow to 100 million users. PUBLIC RELATIONS: Get our PR playbook with our best media hacks, which consistently landed our stories in outlets like the New York Times, Wall Street Journal, Techcrunch, Business Insider, and more. CEOs & STARTUP FOUNDERS: Create a thriving culture of passionate employees. Learn how to attract better talent and keep them motivated. DIGITAL & ONLINE MARKETING: Get dozens of ideas on how to reach more customers, acquire them without spending money, and incentivizing them to invite their friends to use your product. PRODUCT MANAGEMENT: Learn which 3 metrics matter the most when trying to build a remarkable product how to use that data to achieve explosive growth. Praise: "Powerful lessons for startups and CEOs on growth hacking, marketing, and innovation from one of the smartest founders I know."- Andrew Weinreich, Inventor of Social Networking "Explosive Growth is without question one of the most useful and entertaining business books I have ever read. Cliff gives you a roadmap to massively grow your startup with specific tactical lessons made memorable through engaging stories. This book is a must-read."- David Perry, Digital Sales & Business Development Expert at Google, Adobe, & Amazon, Startup Advisor "Invaluable lessons on product management, marketing, and leadership - all told through entertaining stories."- Adam Gries, CEO of OKpanda, Serial Entrepreneur "Finally a book that not only gives entrepreneurs a playbook on how to grow your business to millions of users using practical examples and case-studies, but also how to avoid costly mistakes. This book is a must read for any entrepreneur as the lessons taught here will drastically increase your startup's chances of success." - Judy Krandel, Public Company CFO & Board Member, Former Hedge Fund Portfolio Manager "Cliff has lived the rollercoaster of viral apps and startups. His first hand account is both insightful and entertaining at the same time. Amazing read!" - Brian Balfour, Founder/CEO @ Reforge, Former VP Growth of HubSpot, Recognized Growth Expert "A must read for founders and CEOs who want to achieve rapid growth while also building a great product and company." - Payal Kadakia, Founder & Executive Chairman of ClassPass "Great story and advice for founders on how to grow their business and user-base." - Alina Libova, General Partner at Initialized Capital, Previously Co-Founded Computer Vision Company Acquired By Facebook "A highly useful and often hilarious story with practical advice on how to build a great product and visionary company." - Howard Katzenberg, Public Company CFO
Author: David Kidder
Publisher: Chronicle Books
Outlines the managerial decisions and leadership goals that guide a startup business to success, and provides tips and advice from the founders of such companies as Spanx, Zipcar, Flickr, Honest Tea, and LinkedIn.
Author: Brendan Kane
Publisher: BenBella Books
More than 60 billion online messages are sent into the world every day, and only a select few companies can succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise? Digital strategist and “growth hacker” Brendan Kane has the answer and will show you how—in 30 days or less. A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. He’s advised brands such as MTV, Skechers, Vice and IKEA on how to establish and grow their digital audience and engagement. Kane has spent his career discovering the best tools to turn any no-name into a top influencer simply by speaking into a camera or publishing a popular blog—and now he’ll share his secrets with you. In One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multi-media brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn. Featuring in-depth interviews with celebrities, influencers, and marketing experts, including: Chris Barton, cofounder and board director of Shazam and former head of Android business development for Google Ray Chan, CEO and cofounder of 9GAG Julius Dein, internet personality and magician with nearly 16 million Facebook followers Mike Jurkovac, Emmy Award–winner and creative director of will.i.am and the Black Eyed Peas Phil Ranta, former COO of Studio71 and VP of network at Fullscreen Eamonn Carey, managing director at Techstars London Jonathan Skogmo, founder and CEO of Jukin Media, Inc. Jon Jashni, founder of Raintree Ventures and former president and chief creative officer of Legendary Entertainment Featuring in-depth interviews with celebrities, influencers, and marketing experts, One Million Followers is the ultimate guide to building your worldwide brand and unlocking all the benefits social media has to offer. It’s time to stop being a follower and start being a leader.
Author: Sean Ellis, Morgan Brown
The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was New York City Yellow Cabs. So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking, and it’s practitioners include not just today’s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers. Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
Author: Gabriel Weinberg, Justin Mares
Most startups don’t fail because they can’t build a product. Most startups fail because they can’t get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die. Smart entrepreneurs know that the key to success isn’t the originality of your offering, the brilliance of your team, or how much money you raise. It’s how consistently you can grow and acquire new customers (or, for a free service, users). That’s called traction, and it makes everything else easier—fund-raising, hiring, press, partnerships, acquisitions. Talk is cheap, but traction is hard evidence that you’re on the right path. Traction will teach you the nineteen channels you can use to build a customer base, and how to pick the right ones for your business. It draws on inter-views with more than forty successful founders, including Jimmy Wales (Wikipedia), Alexis Ohanian (reddit), Paul English (Kayak), and Dharmesh Shah (HubSpot). You’ll learn, for example, how to: ·Find and use offline ads and other channels your competitors probably aren’t using ·Get targeted media coverage that will help you reach more customers ·Boost the effectiveness of your email marketing campaigns by automating staggered sets of prompts and updates ·Improve your search engine rankings and advertising through online tools and research Weinberg and Mares know that there’s no one-size-fits-all solution; every startup faces unique challenges and will benefit from a blend of these nineteen traction channels. They offer a three-step framework (called Bullseye) to figure out which ones will work best for your business. But no matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs. From the Hardcover edition.
Author: Brad Stone
Publisher: Little, Brown
ONE OF AMAZON'S BEST BOOKS OF 2017 A look deep inside the new Silicon Valley, from the New York Times bestselling author of The Everything Store Ten years ago, the idea of getting into a stranger's car, or a walking into a stranger's home, would have seemed bizarre and dangerous, but today it's as common as ordering a book online. Uber and Airbnb have ushered in a new era: redefining neighborhoods, challenging the way governments regulate business, and changing the way we travel. In the spirit of iconic Silicon Valley renegades like Steve Jobs and Bill Gates, another generation of entrepreneurs is using technology to upend convention and disrupt entire industries. These are the upstarts, idiosyncratic founders with limitless drive and an abundance of self-confidence. Led by such visionaries as Travis Kalanick of Uber and Brian Chesky of Airbnb, they are rewriting the rules of business and often sidestepping serious ethical and legal obstacles in the process. The Upstarts is the definitive story of two new titans of business and a dawning age of tenacity, conflict and wealth. In Brad Stone's riveting account of the most radical companies of the new Silicon Valley, we discover how it all happened and what it took to change the world.
Author: Ryan Holiday
A Primer on the Future of PR, Marketing and Advertising A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy—growth hacking—to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions. Bestselling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you’re responsible for building awareness and buzz for a product or service, this is your road map.
Author: Karl Blanks, Ben Jesson
Publisher: Conversion Rate Experts
Most websites lose. Almost all of them. Many never make a profit. Others are successful at first, and then get crushed by competitors. This book is about how to buck the trend--to make websites that customers love and that are outrageously profitable. The methodology is based on the authors' award-winning work growing many of the world's biggest web companies--plus hundreds of smaller, market-leading companies in over eighty different industries. In this book, you'll get What successful web businesses do differently (and others get wrong) How to easily identify your website's biggest opportunities A treasure trove of proven solutions for growing businesses Discover how to grow your profits--by making winning websites that people love.
Author: Rob Ristagno
Got Great Content? Monetize It!"If you're considering the move to a subscription or membership model (and you should be!), this book will serve as a strategic compass."--Elizabeth Peterson, President of H3.Group and Board Member of the Specialized Information Publishers AssociationYou've got great content and want to make more money with it online. In this essential book, Rob Ristagno uses his innovative Five Forces Framework to help you do just that.A Member Is Worth a Thousand Visitors guides you step-by-step through the five forces of dramatic online revenue growth, and shows why it is vital to identify your very best customers--your "whales"--and focus relentlessly on their wants and needs.Rob's real goal: to simplify the digital world for you. This book will help you utilize your skills and interests to get the right digital strategy and resources in place. Armed with this knowledge, you can feel freer and more focused--and make much more money online. "You don't need a technical background to use Rob's easy-to-employ money-making approaches. This book will drive radically higher rates of revenue for you by providing strategies to engage key customers and attract new ones."--Chuck Croft, CEO of DRG and Annie's PublishingAbout the Author: Rob Ristagno is a professional speaker, author, and the CEO of the Sterling Woods Group, a firm that uses their Five Forces Framework to lock in a 50-600 percent sales increase for clients.Prior to starting Sterling Woods, Rob served as a senior executive at several niche media and e-commerce businesses, including America's Test Kitchen. He started his career at McKinsey and Company, and holds degrees from Harvard Business School and Dartmouth College.Rob lives in Newton, Massachusetts with his wife, Kate, his daughter, Leni, and their black lab, Royce.
Author: Raymond Fong, Chad Riddersen
In Growth Hacking: Silicon Valley's Best Kept Secret, growth consultants Raymond Fong and Chad Riddersen deconstruct the phenomenon used by Silicon Valley's fast growing tech elite, growth hacking. Raymond and Chad's framework, the ASP(TM), is an easy to understand blueprint that empowers any business to apply growth hacking. The ASP(TM) was developed through their work in the tech community and used to produce high-leverage, scalable growth for companies in a variety of industries including several companies featured on ABC's TV show Shark Tank. If you're looking for creative, cost-effective ways to grow your business, then ASP(TM) is the answer.
Author: Chris Goward
Publisher: John Wiley & Sons
Learn how to convert website visitors into customers Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work. Conversion optimization is part science and part art; this guide provides step-by-step guidance to help you optimize your website for maximum conversion rates Explains how to analyze data, prioritize experiment opportunities, and choose the right testing methods Helps you learn what to adjust, how to do it, and how to analyze the results Features hands-on exercises, case studies, and a full-color insert reinforcing key tactics Author has used these techniques to assist Fortune 500 clients You Should Test That explains both the "why" and the "how" of conversion optimization, helping you maximize the value of your website.
Author: Greg Stielstra
Publisher: Harper Collins
The era of mass marketing is ending—replaced by the power of customer evangelists unleashed through a systematic approach to word-of-mouth called PyroMarketing. Learn how the system that sparked a revolution in the Christian marketplace can fuel the success of your business. Word-of-mouth is the biggest influence on consumer purchases and its influence is growing. How do you tap its power? The key is not some new technology or advertising fad. The best way to understand the marketing process, the way messages are sent, received, acted upon, and spread, is to think of fire. PyroMarketing simplifies word-of-mouth to a four-step system that optimizes your advertising dollars by targeting the right customers and then converting them into unpaid sales and marketing evangelists. Tapping the latest research into the brain and human behavior, Greg Stielstra demonstrates how traditional marketing techniques are expensive, obsolete, and doomed to failure—while PyroMarketing principles deliver powerful results over the long-term and for less money. Illustrated with case studies including The Purpose-Driven Life, one of the bestselling books of all time, and the breakaway phenomenon The Passion of the Christ, PyroMarketing is a comprehensive strategy that can help any business reach and retain new markets.
Author: David Finkel, Stephanie Harkness
If you're a business owner who wants to accelerate your company's growth, but do it in a way that enables you to get your life back, this bestseller is for you. Inside you'll find a concrete, step-by-step map to empower you to build an owner-independent company and get your life back. You'll Learn:- The only sustainable way to escape the Self-Employment Trap(tm)- The 4 most costly excuses that hold business owners back- The 8 essential building blocks upon which to scale your company- 25 formats to package your business systems- A powerful 1-page quarterly action plan format- 6 time mastery strategies to free up a full day each week to build your business- And much more...
Author: Randy Komisar, Jantoon Reigersman
"Straight Talk for Startups memorializes age-old best practices and empowers both experienced and new investment professionals to beat the odds."—David Krane, CEO, Google Ventures "Straight Talk for Startups is filled with real, raw, and fact-based ‘rules of the road’ that you need to know when diving into our ultra-competitive startup world. A must read and a re-read!"—Tony Fadell, Coinventor of the iPod/iPhone & Founder of Nest Labs Veteran venture capitalist Randy Komisar and finance executive Jantoon Reigersman share no-nonsense, counterintuitive guidelines to help anyone build a successful startup. Over the course of their careers, Randy Komisar and Jantoon Reigersman continue to see startups crash and burn because they forget the timeless lessons of entrepreneurship. But, as Komisar and Reigersman show, you can beat the odds if you quickly learn what insiders know about what it takes to build a healthy foundation for a thriving venture. In Straight Talk for Startups they walk budding entrepreneurs through 100 essential rules—from pitching your idea to selecting investors to managing your board to deciding how and when to achieve liquidity. Culled from their own decades of experience, as well as the experiences of their many successful colleagues and friends, the rules are organized under broad topics, from "Mastering the Fundamentals" and "Selecting the Right Investors," to "The Ideal Fundraise," "Building and Managing Effective Boards," and "Achieving Liquidity." Vital rules you’ll find in Straight Talk for Startups include: The best ideas originate from founders who are users Create two business plans: an execution plan and an aspirational plan Net income is an option, but cash flow is a fact Don’t accept money from strangers Personal wealth doesn’t equal good investing Small boards are better than big ones Add independent board members for expertise and objectivity Too many unanimous board decisions are a sign of trouble Choose an acquirer, don’t wait to be chosen Learn the rules by heart so you know when to break them Filled with helpful real-life examples and specific, actionable advice, Straight Talk for Startups is the ideal handbook for anyone running, working for, or thinking about creating a startup, or just curious about what makes high-potential ventures tick.