Author: Gary Armstrong, Philip T Kotler, Michael Harker, Ross Brennan
Publisher: Pearson Higher Ed
The third European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies. The authors prompt students to discover the concepts of marketing and translate them into real commercial practice for themselves.
Author: Stewart Lamont
Publisher: Harpercollins Pub Limited
In 1750, Scotland emerged from half a century of civil strife. Its parliament was subsumed by Westminster, and the English were vigilant for any sign of Jacobite rebellion. Despite this, Scotland was at the beginning of a period of resurgence that was to last two centuries. This fascinating look at of the Golden Age of Scottish history includes: the great names of the “democratic intellect,” including Adam Smith and David Hume; writers, such as Robert Burns, Walter Scott, and Robert Louis Stevenson; scientists and inventors, among them Watson and Watt; as well as engineers of the Empire; missionaries and explorers; and pioneers of surgery and medicine. An illuminating account of the outstanding achievements of this proud nation.
Author: Bill Gates
Publisher: Grand Central Publishing
In his new book, Microsoft chairman and CEO Bill Gates discusses how technology can help run businesses better today and how it will transform the nature of business in the near future. Gates stresses the need for managers to view technology not as overhead but as a strategic asset, and offers detailed examples from Microsoft, GM, Dell, and many other successful companies. Companion Web site.
Author: Mike Hendry
Publisher: Artech House on Demand
This superb introduction examines all aspects of implementation from concept to reality, and spells out the pros, cons, and effects of EDI in your organization. The cost of EDI hardware, software, training, transmission, and maintenance are broken down and clearly explained to prevent problems and maximize benefits. Checklists and procedural guidelines are also offered to ease your EDI transition -- so that you're never left with a system you can't put online quickly and efficiently.
Author: Martin Stopford
Now in its second edition Maritime Economics provides a valuable introduction to the organisation and workings of the global shipping industry. The author outlines the economic theory as well as many of the operational practicalities involved. Extensively revised for the new edition, the book has many clear illustrations and tables. Topics covered include: * an overview of international trade * Maritime Law * economic organisation and principles * financing ships and shipping companies * market research and forecasting.
Author: Brian H. Maskell
Publisher: Productivity Press
If your company is adopting world class manufacturing techniques, you'll need new methods of performance measurement to control production variables. In practical terms, this book describes the new methods of performance measurement and how they are used in a changing environment. For manufacturing managers, as well as cost accountants, it provides the theoretical foundation for these innovative methods and is supported by extensive practical examples.
Author: Joseph Orlicky
Publisher: McGraw-Hill Companies
Details the procedures involved in an innovative computer-based approach to improving production planning and inventory control
Author: Janice Biniok
Offers advice and information on the care of rabbits, including the history of rabbits and various breeds, nutrition, exercise, grooming, and training.
Author: Robert H. Hayes, Steven C. Wheelwright
Publisher: University of Texas Press
Recommends a manufacturing strategy that develops production facilities, uses appropriate management systems, and establishes firm relationships with suppliers
Author: Ronald H. Ballou
Covering planning, organizing and controlling of such activities as transportation, inventory maintenance, order processing, purchasing, warehousing, materials handling, packaging, customer service standards and product scheduling, this works aims to help readers solve actual problems.
Author: Yih-Long Chang, Kiran Desai
* Wide range of problem-solving tools from management science and operations management * User-friendly, easy-to-understand environment-users learn how these tools work and how to apply them to tackle business problems * Data entry is spreadsheet oriented and easy to do * Output includes spreadsheet tables and graphic analyses * Extensive help files support the user every step of the way
Author: Richard I. Levin, David S. Rubin
Appropriate for one or two term courses in introductory Business Statistics. With Statistics for Management, Levin and Rubin have provided a non-intimidating business statistics textbook that students can easily read and understand. Like its predecessors, the Seventh Edition includes the absolute minimum of mathematical/statistical notation necessary to teach the material. Concepts are fully explained in simple, easy-to-understand language as they are presented, making the text an excellent source from which to learn and teach. After each discussion, readers are guided through real-world examples to show how textbook principles work in professional practice.
Author: Michiel Leenders, P. Fraser Johnson, Anna Flynn
Publisher: McGraw-Hill Education
The Fourteenth Edition of Purchasing and Supply Management provides a comprehensive introduction to the purchasing and supply chain management field, supported by over 40 case studies. Cases cover purchasing and supply chain issues in a variety of settings, from process industries to high tech manufacturing and services as well as public institutions. The text focuses on decision making throughout the supply chain. Based on the conviction that supply managers, in concert with suppliers and distributors, have to contribute to organizational goals and strategies, this edition continues to focus on how to make that mission a reality.