Author: Gary Armstrong, Philip Kotler
Building upon an innovative and integrative marketing framework, this book positions marketing simply as the art and science of creating value for customers, in order to capture value from customers in return.
Author: Pierre A. David, Ph.D., Richard D. Stewart
Publisher: Cengage Learning
The text is directed at the users of international logistics services: it covers all of the concepts that are important to managers who are actively exporting or importing goods or are otherwise involved in international trade operations. All of the relevant issues are thoroughly explained, including documentation, terms of payment, terms of trade (Incoterms), exchange rate exposure, international insurance, Customs clearance, agency and distributorship sales contracts, packaging, transportation, and security issues.
Author: Alan C. McKinnon, Kenneth John Button, Peter Nijkamp
Publisher: Edward Elgar Pub
Logistics is the management function responsible for the flow of materials through the supply chain. Freight transport typically accounts for a third of total logistics costs and is a major determinant of the quality of a distribution service.This comprehensive and integrated collection includes a wide range of previously published articles from logistics management, operations research and economics journals, as well as the mainstream transport literature. The volume is divided into 13 sections covering the full spectrum of research in the field, including the modelling of freight flows, just-in-time delivery, modal split, vehicle routing and utilisation, the environmental impact of freight transport operations, city logistics and telematics and the deregulation of freight markets.This authoritative volume will be an essential compendium for those teaching in and researching in the rapidly-expanding field of transport logistics and will be of interest to those involved in the management of logistics and formulation of public policy on freight transport.
Author: Mark W. Johnston, Greg W. Marshall
In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, increasing the book’s reputation globally as the leading textbook in the field. The authors have strengthened the focus on managing the modern tools of selling, such as customer relationship management (CRM), social media and technology-enabled selling, and sales analytics. It’s a contemporary classic, fully updated for modern sales management practice. Pedagogical features include: Engaging breakout questions designed to spark lively discussion Leadership challenge assignments and mini-cases to help students understand and apply the principles they have learned in the classroom Leadership, Innovation, and Technology boxes that simulate real-world challenges faced by salespeople and their managers New Ethical Moment boxes in each chapter put students on the firing line of making ethical choices in sales Role Plays that enable students to learn by doing A selection of comprehensive sales management cases on the companion website A companion website features an instructor’s manual, PowerPoints, and other tools to provide additional support for students and instructors.
Author: Janice Biniok
Publisher: Eldorado Ink
Offers advice and information on the care of rabbits, including the history of rabbits and various breeds, nutrition, exercise, grooming, and training.
Author: Matthew P. Stephens, Fred E. Meyers
Publisher: Purdue University Press
Designed for junior- and senior-level courses in Plant and Facilities Planning and Manufacturing Systems and Procedures, this textbook is also suitable for graduate-level and two-year college courses. The book takes a practical, hands-on, project-oriented approach to exploring the techniques and procedures for developing an efficient facility layout. It also introduces state-of-the-art tools including computer simulation. Access to Layout-iQ workspace planning software is included for purchasers of the book. Theoretical concepts are clearly explained and then rapidly applied to a practical setting through a detailed case study at the end of the volume. The book systematically leads students through the collection, analysis, and development of information to produce a quality functional plant layout for a lean manufacturing environment. All aspects of facility design, from receiving to shipping, are covered. In the fifth edition of this successful book, previously published by Prentice Hall, numerous updates and corrections have been made. Also, rather than including brief “case-in-point” examples at the end of each chapter, a single, detailed case study is provided that better exposes students to the multiple considerations that need to be taken into account when improving efficiency in a real manufacturing facility. The textbook has enjoyed substantial international adoptions and has been translated into Spanish and Chinese. This replaces the 4th Edition by Prentice Hall (ISBN# 978-0135001059).
Author: Carlos Daganzo
Publisher: Springer Science & Business Media
This book describes how to plan and design efficient logistics systems considering simultaneously all integral aspects of their operation, and how to evaluate economically existing or proposed systems. The approach, more physical than mathematical, requires little data. Building on an understanding of the simplest logistics system with only one origin and one destination, the book treats problems with many origins and one destination, many destinations and one origin, and many origins and many destinations; this is done for systems with and without transshipments. The methodologies presented in the book are particularly useful when decisions have to be made with incomplete or uncertain information; e.g., when evaluating a business plan, or designing a system for a long time horizon. This expanded edition includes new research results and numerous modifications to enhance comprehensiveness and clarity. It has two new sections, a new appendix, and more than half a dozen new figures.
Author: Brian H. Maskell
Publisher: Productivity Press
If your company is adopting world class manufacturing techniques, you'll need new methods of performance measurement to control production variables. In practical terms, this book describes the new methods of performance measurement and how they are used in a changing environment. For manufacturing managers, as well as cost accountants, it provides the theoretical foundation for these innovative methods and is supported by extensive practical examples.
Author: Joseph Orlicky
Publisher: McGraw-Hill Companies
Details the procedures involved in an innovative computer-based approach to improving production planning and inventory control
Author: James R. Langabeer II, Jeffrey Helton
Publisher: Jones & Bartlett Publishers
Midwifery & Women's Health Nurse Practitioner Certification Review Guide, Third Edition is a comprehensive review designed to help midwives and women's health nurse practitioners prepare for certification exams. Based on the American Midwifery Certification Board (AMCB) and the National Certification Corporation (NCC) test blueprints, it contains nearly 1,000 questions and comprehensive rationales representing those found on the exams. Completely updated and revised with the most current evidence and practice standards, the new edition incorporates expanded content on pharmacology, pathophysiology, and diagnostic tools.Included with each new print book is an online Access Code for Navigate TestPrep, a dynamic and fully hosted online assessment tool offering hundreds of bonus questions in addition to those in the book, detailed rationales, and reporting.
Author: Ronald H. Ballou
Covering planning, organizing and controlling of such activities as transportation, inventory maintenance, order processing, purchasing, warehousing, materials handling, packaging, customer service standards and product scheduling, this works aims to help readers solve actual problems.
Author: G. Don Taylor
Publisher: CRC Press
Achieving state-of-the-art excellence and attaining the cost reductions associated with outstanding logistics efforts is an obvious gain in terms of competitive edge and profitability. As logistics tools evolve in comprehensiveness and complexity, and the use of these new tools becomes more pervasive, maintaining a position of leadership in logistics functions also becomes increasingly difficult. And in spite of its importance not only to the bottom line but also to the functionality of your operations, logistics improvement often lags industry requirements. Taking a unique engineering approach, the Logistics Engineering Handbook provides comprehensive coverage of traditional methods and contemporary topics. The book delineates basic concepts and practices, provides a tutorial for common problems and solution techniques, and discusses current topics that define the state of the logistics market. It covers background information that defines engineering logistics, activities and implementation, transportation management, enabling technologies, and emerging trends. Each chapter includes either a brief case study overview of an industrially motivated problem or a tutorial using fabricated data designed to highlight important issues. Presentation, organization, and quality of content set this book a part. Its most distinctive feature is the engineering focus, instead of the more usual business/supply chain focus, that provides a mathematically rigorous treatment without being overly analytical. Another important characteristic is the emphasis on transportation management, especially freight transportation. The section on emerging and growing trends makes the handbook particularly useful to the savvy logistics professional wishing to exploit possible future trends in logistics practice. The handbook is a one-stop shopping location for logistics engineering reference materials ranging from basics to traditional problems, to state-of-the-market concerns and opportunities.
Author: National Research Council, Division on Engineering and Physical Sciences, Board on Manufacturing and Engineering Design, Commission on Engineering and Technical Systems, Committee on Supply Chain Integration
Publisher: National Academies Press
The managed flow of goods and information from raw material to final sale also known as a "supply chain" affects everything--from the U.S. gross domestic product to where you can buy your jeans. The nature of a company's supply chain has a significant effect on its success or failure--as in the success of Dell Computer's make-to-order system and the failure of General Motor's vertical integration during the 1998 United Auto Workers strike. Supply Chain Integration looks at this crucial component of business at a time when product design, manufacture, and delivery are changing radically and globally. This book explores the benefits of continuously improving the relationship between the firm, its suppliers, and its customers to ensure the highest added value. This book identifies the state-of-the-art developments that contribute to the success of vertical tiers of suppliers and relates these developments to the capabilities that small and medium-sized manufacturers must have to be viable participants in this system. Strategies for attaining these capabilities through manufacturing extension centers and other technical assistance providers at the national, state, and local level are suggested. This book identifies action steps for small and medium-sized manufacturers--the "seed corn" of business start-up and development--to improve supply chain management. The book examines supply chain models from consultant firms, universities, manufacturers, and associations. Topics include the roles of suppliers and other supply chain participants, the rise of outsourcing, the importance of information management, the natural tension between buyer and seller, sources of assistance to small and medium-sized firms, and a host of other issues. Supply Chain Integration will be of interest to industry policymakers, economists, researchers, business leaders, and forward-thinking executives.