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La verdadera historia de Twitter

La verdadera historia de Twitter
Author: Nick Bilton
Publisher: Grupo Planeta Spain
ISBN: 8498753643
Pages:
Year: 2014-02-11
View: 294
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Desde fuera, la red social Twitter parece ser la típica compañía sin problemas y que goza de su ubicación en Silicon Valley. Su inicio sólo representa uno más de entre las muchas pequeñas empresas tecnológicas que acaban consiguiendo un éxito desmesurado: un grupo de jóvenes programadores fundan una empresa con la esperanza de hacerse ricos y cambiar el mundo. Y lo consiguen. Pero Twitter no se constituyó de la manera que se nos ha hecho creer. Más bien es al contrario, fue una historia de traición, de inversores despiadados y de luchas de poder que acabaron con la expulsión de los fundadores de Twitter, de directores ejecutivos, empleados, inversores y de miembros del consejo. Este bestseller, escrito por el periodista de The New York Times Nick Bilton y que en pocas semanas ha alcanzado los primeros puestos de las listas estadounidenses, relata todas las artimañas de esta trama que tuvo como objetivo saborear la fama, la infl uencia, el poder y el dinero, y defi ne a una generación en la que los ingenieros de software se han convertido en celebridades de fama mundial.

Hatching Twitter

Hatching Twitter
Author: Nick Bilton
Publisher: Penguin
ISBN: 1591847087
Pages: 302
Year: 2014
View: 801
Read: 193

A New York Times bestseller Ev told Jack he had to ?chill out” with the deluge of media he was doing. ?It's bad for the company,” Ev said. ?It's sending the wrong message.” Biz sat between them, watching like a spectator at a tennis match. ?But I invented Twitter,” Jack said. ?No, you didn't invent Twitter,” Ev replied. ?I didn't invent Twitter either. Neither did Biz. People don't invent things on the Internet. They simply expand on an idea that already exists.” Despite all the coverage of Twitter's rise, Nick Bilton of The New York Times is the first journalist to tell the full story?a gripping drama of betrayed friendships and highstakes power struggles. The four founders?Evan Williams, Biz Stone, Jack Dorsey, and Noah Glass?made a dizzyingly fast transition from ordinary engineers to wealthy celebrities. They fought each other bitterly for money, influence, publicity, and control as Twitter grew larger and more powerful. Ultimately they all lost their grip on it. Bilton's unprecedented access and exhaustive reporting have enabled him to write an intimate portrait of four friends who accidentally changed the world, and what they all learned along the way.

Oxytobrands

Oxytobrands
Author: Marcelo Ghio
Publisher: BookBaby
ISBN: 8493970115
Pages: 140
Year: 2013-12-01
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Inspiration. Respect. Trust. Love. Human values projected through an intangible (the brand as a symbolic entity) capable of providing a unique lived experience to each individual, thus, attaining a quality that transcends the primary function. Oxytobrands presents a new vision of, emotional branding, the marketing of experiences, and the construction of brands. A vision that contemplates the totality of the factors involved in the creation of a solid brand platform. At the same time, it redefines the scope of the inspiring vision and the causes for the empathy that it reaches with each individual, guaranteeing permanence and future growth. In other words, solidifying a brand as a source of value. Oxytobrands proposes a way to create human brands for an emotional market. Motivated by a transversal thought, Ghio explored new territories where anthropological, neurological, and marketing (related to brands) investigations had not been. He proposed to go a little further, to unite under one concept many of the answers that all the communication specialists try to formulate daily. Oxytobrands’ findings reside in ordering all of the present thought, I believe much of the future, about the relationship, emotional-rational, that is established between a brand and its consumers. Ghio has investigated (I’m sure that he will continue investigating) this theme for at least six years; sufficient time to become a specialist (Besides knowing his professional tone, levels of obsession and commitment to work). From the perspective of the Branding, Marketing, Publicity, and Communication industries, Oxytobrands is the material necessary to take the step that begins a new debate all of the market should formalize. First, the process of the brand needs to be understood: its personality, its conduct, its objectives. Only afterwards can we think about communication strategies. If you do not have a strong brand, there is not any communication that will sustain it.

I Live in the Future & Here's How It Works

I Live in the Future & Here's How It Works
Author: Nick Bilton
Publisher: Crown Business
ISBN: 0307591123
Pages: 293
Year: 2011-10
View: 328
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A technology guru at the forefront of Internet developments provides a layperson's explanation of how a radically changed media world is influencing human behavior, sharing recommendations for short- and long-term responses.

Go Down Together

Go Down Together
Author: Jeff Guinn
Publisher: Simon and Schuster
ISBN: 147110575X
Pages: 480
Year: 2012-12-25
View: 817
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From the moment they first cut a swathe of crime across 1930s America, Clyde Barrow and Bonnie Parker have been glamorised in print, on screen and in legend. The reality of their brief and catastrophic lives is very different -- and far more fascinating. Combining exhaustive research with surprising, newly discovered material, author Jeff Guinn tells the real story of two youngsters from a filthy Dallas slum who fell in love and then willingly traded their lives for a brief interlude of excitement and, more important, fame. Thanks in great part to surviving relatives of Clyde Barrow and Bonnie Parker, who provided Guinn with access to never-before-published family documents and photographs, this book reveals the truth behind the myth, told with cinematic sweep and unprecedented insight by a master storyteller.

Self-Publishing 101

Self-Publishing 101
Author: Debbie Elicksen
Publisher: North Vancouver, B.C. : Self-Counsel Press
ISBN: 1551806398
Pages: 173
Year: 2005
View: 162
Read: 1083

How to publish your own book and ensure thriving sales, control all aspects of your book from design to price, and learn important tips from a successful self-published author.

The Imaginary

The Imaginary
Author: A.F. Harrold
Publisher: Bloomsbury Publishing USA
ISBN: 0802738117
Pages: 224
Year: 2015-03-03
View: 253
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Rudger, an imaginary playmate, must find his friend Amanda before he fades away to nothing while eluding the only other person who can see him, evil Mr. Bunting, who hunts—and possibly even eats—imaginaries.

American Kingpin

American Kingpin
Author: Nick Bilton
Publisher: Penguin
ISBN: 0698405730
Pages: 304
Year: 2017-05-02
View: 582
Read: 756

NEW YORK TIMES BESTSELLER. The unbelievable true story of the man who built a billion-dollar online drug empire from his bedroom—and almost got away with it In 2011, a twenty-six-year-old libertarian programmer named Ross Ulbricht launched the ultimate free market: the Silk Road, a clandestine Web site hosted on the Dark Web where anyone could trade anything—drugs, hacking software, forged passports, counterfeit cash, poisons—free of the government’s watchful eye. It wasn’t long before the media got wind of the new Web site where anyone—not just teenagers and weed dealers but terrorists and black hat hackers—could buy and sell contraband detection-free. Spurred by a public outcry, the federal government launched an epic two-year manhunt for the site’s elusive proprietor, with no leads, no witnesses, and no clear jurisdiction. All the investigators knew was that whoever was running the site called himself the Dread Pirate Roberts. The Silk Road quickly ballooned into $1.2 billion enterprise, and Ross embraced his new role as kingpin. He enlisted a loyal crew of allies in high and low places, all as addicted to the danger and thrill of running an illegal marketplace as their customers were to the heroin they sold. Through his network he got wind of the target on his back and took drastic steps to protect himself—including ordering a hit on a former employee. As Ross made plans to disappear forever, the Feds raced against the clock to catch a man they weren’t sure even existed, searching for a needle in the haystack of the global Internet. Drawing on exclusive access to key players and two billion digital words and images Ross left behind, Vanity Fair correspondent and New York Times bestselling author Nick Bilton offers a tale filled with twists and turns, lucky breaks and unbelievable close calls. It’s a story of the boy next door’s ambition gone criminal, spurred on by the clash between the new world of libertarian-leaning, anonymous, decentralized Web advocates and the old world of government control, order, and the rule of law. Filled with unforgettable characters and capped by an astonishing climax, American Kingpin might be dismissed as too outrageous for fiction. But it’s all too real.

Real Frank Zappa Book

Real Frank Zappa Book
Author: Frank Zappa, Peter Occhiogrosso
Publisher: Simon and Schuster
ISBN: 0671705725
Pages: 352
Year: 1990-05-15
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Recounts the life and career of the inventive and controversial rock musician, and includes information on his philosophies on art, his opinions on the music industry, and his thoughts on raising children.

The History of Love: A Novel

The History of Love: A Novel
Author: Nicole Krauss
Publisher: W. W. Norton & Company
ISBN: 0393328627
Pages: 252
Year: 2006-05-17
View: 438
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Sixty years after a book's publication, its author remembers his lost love and missing son, while a teenage girl, named for one of the book's characters, seeks her namesake, as well as a cure for her widowed mother's loneliness. By the author of Man Walks Into a Room. Reader's Guide included. Reprint.

The Accidental Billionaires

The Accidental Billionaires
Author: Ben Mezrich
Publisher: Anchor
ISBN: 0385532199
Pages: 288
Year: 2009-07-14
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NATIONAL BESTSELLER “The Social Network, the much anticipated movie…adapted from Ben Mezrich’s book The Accidental Billionaires.” —The New York Times Best friends Eduardo Saverin and Mark Zuckerberg had spent many lonely nights looking for a way to stand out among Harvard University’s elite, competitive, and accomplished student body. Then, in 2003, Zuckerberg hacked into Harvard’s computers, crashed the campus network, almost got himself expelled, and was inspired to create Facebook, the social networking site that has since revolutionized communication around the world. With Saverin’s funding their tiny start-up went from dorm room to Silicon Valley. But conflicting ideas about Facebook’s future transformed the friends into enemies. Soon, the undergraduate exuberance that marked their collaboration turned into out-and-out warfare as it fell prey to the adult world of venture capitalists, big money, and lawyers. From the Trade Paperback edition.

The Book of Lost and Found

The Book of Lost and Found
Author: Lucy Foley
Publisher: Little, Brown
ISBN: 0316375063
Pages: 432
Year: 2015-08-25
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From London to Corsica to Paris--as a young woman pursues the truth about her late mother, two captivating love stories unfurl. Kate Darling's enigmatic mother--a once-famous ballerina--has passed away, leaving Kate bereft. When her grandmother falls ill and bequeaths to Kate a small portrait of a woman who bears a striking resemblance to Kate's mother, Kate uncovers a mystery that may upend everything she thought she knew. Kate's journey to find the true identity of the woman in the portrait takes her to some of the world's most iconic and indulgent locales, revealing a love story that began in the wild 1920s and was disrupted by war and could now spark new love for Kate. Alternating between Kate's present-day hunt and voices from the past, THE BOOK OF LOST AND FOUND casts light on family secrets and love-both lost and found.

Loco por emprender

Loco por emprender
Author: Linda Rottenberg
Publisher: Aguilar
ISBN: 607313844X
Pages:
Year: 2016-01-29
View: 1115
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Si las personas no te dicen que tus ideas son locas, no estás pensando en grande. Bestseller de The New York Times. Por Linda Rottenberg, cofundadora y CEO de Endeavo Loco por emprender combina historias inspiradoras, investigación original y consejos prácticos para crear un plan de acción de negocios y crecer ¡a lo grande! Hoy en día, tomar riesgos no es sólo para los que han dejado la escuela en busca de algo más grande. Ya sea que trabajes en una multinacional, en una ONG o que seas padre o madre de tiempo completo, todo el mundo necesita pensar y actuar como un emprendedor. Es necesario ser ágiles, adaptables, atrevidos -incluso un poco locos- si no queremos rezagarnos. Pero, ¿cómo tomar riesgos inteligentes sin arriesgarlo todo? Con más de dos décadas de experiencia, Linda Rottenberg te revela las múltiples estrategias que ha desarrollado como CEO y cofundadora de Endeavor -una organización líder en el mundo y sin fines de lucro que apoya a emprendedores que han tenido un rápido crecimiento-, incluyendo el tan codiciado Endeavor 8 (el conjunto de las mejores prácticas, las lecciones clave y aquellos momentos de alto impacto que cambiarán el rumbo de tu empresa). Loco por emprender profundiza en el trabajo de emprendedores icónicos como Walt Disney y Estée Lauder, y revela cómo las compañías MTV, General Electric y Burberry lograron el éxito al romper con las normas establecidas e implementar una mentalidad de emprendedor. Linda Rottenberg afirma: "Todos los días conozco personas con un sueño. Tal vez eres mesero y fantaseas con abrir tu propia cafetería; tal vez decidiste no ir a la universidad y anhelas empezar tu propia línea de diseño; quizá estás sentado en tu cubículo haciendo una lluvia de ideas sobre cómo mejorar tu empresa. Tienes un sueño pero no sabes cómo hacerlo realidad. O quizá ya has puesto en marcha tu sueño pero no sabes cómo llevarlo al siguiente nivel. Este libro te enseñará el camino."

Pain and Gain-The Untold True Story

Pain and Gain-The Untold True Story
Author: Marc Schiller
Publisher: Pain and Gain-Marc Schiller
ISBN: 0615740065
Pages: 324
Year: 2013-01-25
View: 798
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The True Story Behind The Movie Pain & Gain This book proves that sometimes the truth is stranger than fiction!What if you were kidnapped, tied to a wall for a month, starved, humiliated, tortured and then they tried to murder you, but you survived? What stories would you tell of how you were able to survive and the struggles you went through? What if you went to the police and they did not believe you? What would you do to evade those trying to kill you and how would you bring the criminals to justice before they struck again? How would that change your life and the way you perceived the world and people? Read this amazing book to find out! The year was 1994, Marc and his family lived and ordinary middle class life in Miami, Florida. Little did he know that in November of that year his life and that of his family would change forever. The events that were to unfold could not be conceived by the wildest imagination.In this amazing book he narrates the events that led to his kidnapping and his attempted murder. It will transport and place you in the warehouse where he was held and give you a unique perspective of the events that transpired during that horrific month and the physical and mental struggle to beat the odds and survive.Marc chronicles his story in torturous detail. His humiliation, pain and suffering at the hands of the Sun Gang Gym and his miraculous survival.You will understand how and why he survived and that everything can be taken from a human being, but the one's spirit and determination to survive can never be.No one believed his story, not the police or anyone else. Nevertheless, he maintained steadfast and determined to bring the criminals to justice before they struck again.Truly a harrowing tale and one that not only you soon won't forget but will uplift and inspire you!!Scroll up and grab your copy today and start reading one of the most intriguing stories in the last 20 years!!

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