Author: Sara Villegas Saurí
Publisher: Grupo Planeta Spain
¿Es posible vender humo? ¿Por qué todos los relojes de los anuncios marcan las 10:10 h? ¿La Iglesia es una marca como Dios manda? ¿A qué trampas estás expuesto en los supermercados para que compres más? ¿Por qué los coches nuevos huelen a coches nuevos? ¿Pueden las marcas colarse en tu cerebro? ¿Por qué Papá Noel viste de rojo? ¿De dónde proceden los nombres de las grandes marcas? ¿Por qué la comida de los anuncios es incomible? ¿Es verdad que el sexo vende? ¿Por qué algunas tiendas parecen discotecas? ¿Quién sabe más de marketing, un futbolista o un político? Descubre los grandes y pequeños secretos del marketing y la publicidad a través de un recorrido por las curiosidades más sorprendentes de tu día a día, que no son más que el resultado preciso de las estrategias que marcan tendencias. Y es que nada de lo que te sucede es casual, ni el simple hecho de que tú estés leyendo ahora la contracubierta de este libro.
Author: David Pogue, Scott Speck
Publisher: For Dummies
“Pogue is a wonderful teacher… He can teach anybody.” — Gay Talese, bestselling author of Honor Thy Father “Scott Speck is a great communicator of classical music…. Concert audiences and readers alike can’t help getting caught up in the joy of his subject.” — David Styers, American Symphony Orchestra League Opera is weird. Everybody wears makeup and sings all the time. Even when they’re singing your language, which is rare, you still can’t understand the words. Women play men, men play women, and 45-year-olds play teenagers. All the main characters seem to get killed off. And when somebody dies, he takes ten minutes to sing about it. Yet, for all its weirdness, an operatic experience is an experience in breathtaking beauty. When you hear a soprano float a soft high C, or a tenor singing a love song, or a full-throated chorus in the climax of a scene’s dramatic finale, you can’t help getting goosebumps. Want to experience all that beauty for yourself, but don’t know where to begin? Opera For Dummies is an excellent place to start. Written by an acclaimed conductor and a musical director, this friendly guide tells you what you need to know to: Understand opera from the Baroque and Roman periods through today Interpret characters, orchestra, chorus, and other players Understand what’s happening, both on stage and off Choose the best seats Identify famous operas Build a great collection of opera recordings Locate opera sites and chat groups online Whether you’re interested in attending a live opera, want to build a collection of recordings, or just want to be able to talk about opera intelligently, Opera For Dummies is for you. Among other things, you’ll explore: The words, the music, and the people who sing it The history of opera and the lives of the great composers Going to the opera — including tips for getting tickets, preparing for the opera, dressing for the opera, and more Musical and theatrical conventions used in opera In-depth synopses of the world’s most beloved operas On the bonus CD you’ll find: More than 60 minutes of music compiled especially for the book A multimedia piece for PC or MAC Wonder what it is about opera that can make a grown person cry like a baby? Find out in Opera For Dummies.
Author: Patricia S. Lemer
Publisher: Optometric Extension Program
Are you . . . a PARENT searching for the right interventions for your child? . . . a PROFESSIONAL looking to enhance your treatments?. . .an EDUCATOR exploring innovative ideas for the classroom?. . .an ADULT trying to regain your health? Then this is the ONLY guide to autism, ADD and learning disabilities you need to . . . Discover how load factors accumulate and trigger symptoms; Learn about the role of vision and visual issues in ASD; Find out why a diagnosis doesn't determine treatment; Regain hope and optimism for your children and students! Editor Patricia S. Lemer is Co-founder and Executive Director of Developmental Delay Resources (DDR). She is a nationally certified counselor and has worked as an advocate for children with autism and related disorders for 40 years. Includes contributions from more than 20 authors.
Author: Jerome Rosner, Joy Rosner
Publisher: Butterworth-Heinemann Medical
Addresses current aspects of diagnosis and treatment of vision problems in children; flow charts guidelines etc.
Author: Kristen Zimmer
New Adult novel: recommended for 17+ due to mature themes and sexual content. Where does friendship stop and love begin? At just 19, Kendall Bettencourt is Hollywood's hottest young starlet, with the world at her feet, but behind the glamour and designer dresses is a girl who longs for normal. Payton Taylor is Kendall's best friend since childhood, and the one person who reminds her of who she really is , her refuge from the craziness of celebrity life. With her career taking off, Kendall moves Payton to LA to help keep her sane. But Payton is hiding a secret that could make everything ten times worse. Because to her, Kendall is more than a best friend, she is the only girl that she has ever loved. Just as they need each other more than ever, they'll have to answer the question of where friendship stops and love begins? And find out whether the feelings they have can survive the mounting pressure of fame The Gravity Between Us is a daring, romantic, emotional story about friendship, love, and finding the courage to be yourself in a crazy world. Praise for The Gravity Between Us 'The characters here are so likeable that I was desperate for them to get together, but it's clear to see why they were hesitant about taking such a major step after being friends for so long. Speaking of likeable characters, there's a wonderful supporting cast, and it's really interesting to read a novel with so many well-drawn and sympathetic people in it. The tension - and there's plenty of it - comes from the balance between the pair's feelings for each other and the challenges Kendall faces, especially, as an A list celebrity trying to deal with the paparazzi and adoring fans I also thought the Hollywood setting was very well described and felt incredibly realistic. It's also got one of the best endings I've read for ages, which had me jumping to my feet I was so excited. Overall, this is certainly the best New Adult book I've read. Massive recommendation for all.'BookBag 'The Gravity Between Us is a fantastic read--humorous, romantic and daring. Kristen's writing style is engaging and honest. In Payton and Kendall, she's succeeded in creating characters whom you care about instantly. And her portrayal of their relationship is beautifully rendered. I loved the Hollywood angle, the question of how one learns to deal with other people's reactions to same sex relationships and the idea of the zany game that is celebrity. For me, The Gravity Between Us is a must-read new adult novel! I can't wait to read Kristen Zimmer's next book!' 5 Stars!Kimtalksbooks.com 'Tackling some hard subjects, this book was a wonderful foray into the world of the New Adult genre for me. It was a fast paced read for me because I found the characters so engaging. Because I liked the characters so much, I really wanted to see if they were going to end up together!' A Bookish Affair 'I hope this book calls to you the way it called to me. And if/when you do read it, I hope you laugh and get all sappy and emotional the way I did too.'SmiBookClub.com
Author: Wendy Orr
Publisher: Knopf Books for Young Readers
This time Nim’s the fish-out-of-water as she stows away on a cruise ship to save her kidnapped sea lion friend. Accompanied by her likeable iguana, Fred, the island girl lands with a splash in Manhattan, on the run from of a very Bad Guy, and on her way to reunite with her friend, cowardly adventure novelist Alex Rover. Kids who are interested in animals and animal welfare will enjoy this warmhearted story’s combo of suspenseful high-seas happenings, New York City excitement, and family drama. From the Hardcover edition.
Author: Scott Adams
Publisher: Andrews McMeel Publishing
A collection that riffs on the fodder of everyday office life and features the irrepressible clueless Boss, the acerbic Dogbert, and the evil Human Resources director, Catbert.
Author: Michael D. Coogan
Publisher: OUP USA
This Very Short Introduction provides a short, accessible overview for general readers interested in learning more about the Old Testament and its interpretation. Coogan explores the significance of the history and literature of the Old Testament and describes how non-biblical evidence, such as archaeological data and texts, has illuminated the Old Testament in a larger context. Coogan discusses law in the Bible, particularly the Ten Commandments and the biblical understandings of prophecy, myth, exodus, death, and afterlife. Finally, Coogan discusses the enduring significance of the Old Testament.
Author: Jerry Scott, Jim Borgman
Publisher: Andrews McMeel Publishing
Follows Jeremy's adventures as he continues through adolescence, coping with parents, school, friends, and other aspects of everyday teenage life
Author: Jo Lodge
Bold, colourful artwork, quirky animals and a funny, alliterative text combine with an engaging sliding mechanism in this delightful series for toddlers.
Author: Bob Flaws
Publisher: Blue Poppy Enterprises, Inc.
The 14 secrets of longevity of the Qing Dynasty Emperor, Qian Long, cover all aspects of living long and healthy life. This book offers Qian Long's sage advice on the role of diet, exercise, relaxation, emotions, sex, and environment in achieving long life and good health. This traditional Chinese medical theory includes self-massage, stretching, and qi gong exercise as well as how to use Chinese tonic herbs.
Author: F. Graeme Chalmers
Publisher: Getty Publications
“Educational trends will change and research agendas will shift, but art teachers in public institutions will still need to educate all students for multicultural purposes,” argues Chalmers in this fifth volume in the Occasional Papers series. Chalmers describes how art education programs promote cross-cultural understanding, recognize racial and cultural diversity, enhance self-esteem in students’ cultural heritage, and address issues of ethnocentrism, stereotyping, discrimination, and racism. After providing the context for multicultural art education, Chalmers examines the implications for art education of the broad themes found in art across cultures. Using discipline-based art education as a framework, he suggests ways to design and implement a curriculum for multicultural art education that will help students find a place for art in their lives. Art educators will find Celebrating Pluralism invaluable in negotiating the approach to multicultural art education that makes the most sense to their students and their communities.
Author: Andy Tanner
Publisher: RDA Press, LLC
The book begins by addressing many of the challenges stock market investors face today and the various ways many investors use the stock market to achieve their goals. A valuable discussion of where paper assets fit (and do not fit) in the context of Rich Dad principles and its place among the other assets classes such as real estate business and commodities. The bulk of the book educates investors on "Andy's 4 pillars of stock market income" and effectively simplifies the four concepts to help investors begin to harness their power. The book concludes with ideas for an individual action plan suited to the goals of the reader