Author: Tom O'Donnell
BEWARE: Rampaging Mutant Dino-Hamster! Fans of My Big Fat Zombie Goldfish and The Terrible Two will be scrambling to get their hands on this hilarious classroom comedy. When a mysterious growling hamster appears at the back of his class, Sam knows just what to call him: Hamstersaurus Rex. Sam tries to protect Hammie from an overzealous Hamster Monitor, and from the meanest bully in the history of Horace Hotwater Middle School. The bully isn’t afraid of some weird little class pet. But maybe he should be. Hamstersaurus Rex is no ordinary hamster.
Author: Michael J. Roy
Publisher: IOS Press
Post traumatic stress disorder (PTSD) is a common and disabling condition that often goes undiagnosed. This book outlines state of the art approaches to improving the diagnosis and treatment of PTSD, with a particular emphasis on the promise and pitfalls associated with virtual reality (VR) exposure therapy.
Author: Lynda Nead
Anyone who examines the history of Western art must be struck by the prevalence of images of the female body. More than any other subject, the female nude connotes `art'. The framed image of a female body, hung on the walls of an art gallery, is an icon of Western culture, a symbol of civilization and accomplishment. But how and why did the female nude acquire this status? The Female Nude brings together, in an entirely new way, analysis of the historical tradition of the female nude and discussion of recent feminist art, and by exploring the ways in which acceptable and unacceptable images of the female body are produced and maintained, renews recent debates on high culture and pornography. The Female Nude represents the first feminist survey of the most significant subject in Western art. It reveals how the female nude is now both at the centre and at the margins of high culture. At the centre, and within art historical discourse, the female nude is seen as the visual culmination of enlightenment aesthetics; at the edge, it risks losing its repectability and spilling over into the obscene.
Author: Jeffrey S. Tobias, Patrick R. M. Thomas
Publisher: CRC Press
Radiotherapy continues to change and develop rapidly. Most clinical oncologists have a wide clinical practice and find it difficult to keep abreast of the many new developments in treatment methods. This volume addresses some of the most exciting growth areas of radiation oncology, both at a technical level and also in important aspects of clinical work. Together with Volume 1 and Volume 3 (in preparation) this book provides a comprehensive review of current practice in radiotherapy.
Author: Justin Kirby, Paul Marsden
Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers. Edited by marketing consultants Justin Kirby (Digital Media Communications) and Dr. Paul Marsden (Spheeris/London School of Economics), and with a foreword by Emanuel Rosen (author of the bestselling ‘Anatomy of Buzz’) Connected Marketing is a collaborative work written by 17 opinion-leading consultants and practitioners working at the cutting edge of viral, buzz and word of mouth marketing. Contributing authors to Connected Marketing are Stéphane Allard (Spheeris), Schuyler Brown ([email protected] RSCG), Idil Cakim (Burson-Marsteller), Andrew Corcoran (Lincoln Business School), Steve Curran, (Pod Digital), Brad Ferguson (Informative), Justin Foxton (CommentUK), Graham Goodkind (Frank PR), Justin Kirby (Digital Media Communications), Paul Marsden (Spheeris), Liam Mulhall (Brewtopia), Greg Nyilasy (University of Georgia), Martin Oetting (ESCP-EAP European School of Management), Bernd Röthlingshöfer (Independent), Sven Rusticus (Icemedia), Pete Snyder (New Media Strategies) and Thomas Zorbach (vm-people). Connected Marketing shows how businesses can harness connectivity between clients, customers and consumers as powerful marketing media for driving demand.
Author: Emanuel Rosen
Publisher: Crown Business
A groundbreaking guide to creating the word-of-mouth magic that cuts through the skepticism and information overload of today's consumers, and drives sales-and profits-to new heights. What turns a "sleeper" into a box-office bonanza or catapults a just-released book to the top of bestseller lists? How do people decide which car to buy, which fashions fit the image they seek, and even which movie to see? Despite the daily assault of advertising and other traditional marketing strategies, statistics show that consumers are overwhelmingly persuaded by word of mouth-the recommendations of friends and the "buzz" that develops in the marketplace. As Newsweek recently proclaimed, "Buzz greases the great conveyor belt of culture and commerce, moving everything from movies to fashions of the body and mind faster and faster." In The Anatomy of Buzz, former marketing VP Emanuel Rosen pinpoints the products and services that benefit the most from buzz-a universe that embraces everything from high-tech equipment to books, various consumer and entertainment products to legal and other support services-and offers specific strategies for creating and sustaining effective word-of-mouth campaigns. Drawing from interviews with more than 150 executives, marketing leaders, and researchers who have successfully built buzz for major brands, Rosen describes the ins and outs of attracting the attention of influential first users and "big-mouth" movers and shakers. He also discusses proven techniques for stimulating customer-to-customer selling-including how companies can spread the word to new territories by taking advantage of customer hubs and networks on the Internet and elsewhere. Recent surveys show that 58 percent of young people rely to some extent on others when selecting a car, 53 percent of moviegoers follow the recommendations of friends, and 65 percent of the people who bought a Palm organizer were inspired by the enthusiasm of others. With The Anatomy of Buzz, business leaders have what they need to start the buzz and reignite excitement about a product or service stalled in a holding pattern, or launch a new product into the stratosphere. From the Hardcover edition.
Author: Andre Marx, Boris Pfeiffer
Publisher: Random House India
Hamlet, a spirited young wolf, escapes the zoo to search for the Wild Pack—a band of animals living in abandoned rail tunnels and caves under the city. They have only one goal: to be free once again. But instead of the bold animals that he was expecting to encounter, Hamlet finds a scraggy, ragtag bunch. Will he be able to motivate the animals to help him rescue his friend, the gorilla, from the zoo?
Author: Jane Brett, Moore Debbie Rivers, Fiona Hayes
Publisher: Barrons Juveniles
A soundly sleeping Baby Bear is awakened by animal friends who want him to come out to play, in a padded cloth book that features a fabric carrying handle and a Velcro-tipped "tail" that can be used to close or fasten the book to a stroller or car seat.