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Estrategias y gestión de la comunicación online y offline

Estrategias y gestión de la comunicación online y offline
Author: Víctor Cavaller, Rafael Pedraza, Lluís Codina, Silvia Sánchez-Añón
Publisher: Editorial UOC
ISBN: 8490642931
Pages: 192
Year: 2014-06-27
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Los efectos de la convergencia digital sobre el consumo, la calidad y el control de la información, son visibles en fenómenos asociados al progreso de las tecnologías de la comunicación como los mercados online, las redes sociales, nuevos dispositivos, calidad de la información, etc. Estos fenómenos han suscitado un enorme interés dado que está implicada la necesidad de desarrollar nuevas formas de gestión y de estrategias de la comunicación online y offline. Este libro recoge diferentes capítulos sobre el sector de la comunicación en el mundo y aspectos socioculturales, las estrategias y gestión de la comunicación y sobre posicionamiento y analítica Web, de interés clave para la comprensión del fenómeno de internet en el consumo de la comunicación y de la problemática asociada a su correspondiente medición. Este libro está dirigido a los profesionales del ámbito de la comunicación y de la gestión estratégica de la información que trabajan en medios de comunicación, marketing, agencias de planificación de medios, agencias publicitarias, diseñadores de entornos web, webmasters, etc, interesados en conocer las metodologías de medición y las estrategias de visibilidad y audiencia en los medios de comunicación en la era digital que interactúan en los entornos online y offline.

Anuario ThinkEPI 2015

Anuario ThinkEPI 2015
Author: Tomàs Baiget (dir.), Isabel Olea (coord.)
Publisher: Editorial UOC
ISBN: 8490644136
Pages: 286
Year: 2015-07-10
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El Anuario ThinkEPI es el resultado de las reflexiones de los miembros del Grupo de Análisis sobre Estrategia y Prospectiva de la Información (ThinkEPI), fundado en mayo de 2005 por profesionales y académicos de la biblioteconomía, la documentación y la comunicación. En esta obra se recogen, revisadas y aumentadas, las notas publicadas por el Grupo en 2014, a través de distintos canales de difusión, principalmente la lista de discusión IweTel. La finalidad de estos escritos es contribuir al desarrollo de la profesión y la investigación en biblioteconomía, documentación, comunicación, ciencias e industrias de la información; plantear temas de debate y compartir puntos de vista; en definitiva, mostrar el presente y avanzar el futuro de estas disciplinas. Se incluye también una serie de reseñas de informes anuales, españoles e internacionales realizados a lo largo del año por los miembros del Blok de BiD.

Semantic Digital Libraries

Semantic Digital Libraries
Author: Sebastian Ryszard Kruk, Bill McDaniel
Publisher: Springer Science & Business Media
ISBN: 3540854347
Pages: 245
Year: 2008-10-08
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Libraries have always been an inspiration for the standards and technologies developed by semantic web activities. However, except for the Dublin Core specification, semantic web and social networking technologies have not been widely adopted and further developed by major digital library initiatives and projects. Yet semantic technologies offer a new level of flexibility, interoperability, and relationships for digital repositories. Kruk and McDaniel present semantic web-related aspects of current digital library activities, and introduce their functionality; they show examples ranging from general architectural descriptions to detailed usages of specific ontologies, and thus stimulate the awareness of researchers, engineers, and potential users of those technologies. Their presentation is completed by chapters on existing prototype systems such as JeromeDL, BRICKS, and Greenstone, as well as a look into the possible future of semantic digital libraries. This book is aimed at researchers and graduate students in areas like digital libraries, the semantic web, social networks, and information retrieval. This audience will benefit from detailed descriptions of both today’s possibilities and also the shortcomings of applying semantic web technologies to large digital repositories of often unstructured data.

Learning PHP & MySQL

Learning PHP & MySQL
Author: Michele E. Davis, Jon A. Phillips
Publisher: "O'Reilly Media, Inc."
ISBN: 0596551657
Pages: 432
Year: 2007-08-17
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PHP and MySQL are quickly becoming the de facto standard for rapid development of dynamic, database-driven web sites. This book is perfect for newcomers to programming as well as hobbyists who are intimidated by harder-to-follow books. With concepts explained in plain English, the new edition starts with the basics of the PHP language, and explains how to work with MySQL, the popular open source database. You then learn how to put the two together to generate dynamic content. If you come from a web design or graphics design background and know your way around HTML, Learning PHP & MySQL is the book you've been looking for. The content includes: PHP basics such as strings and arrays, and pattern matching A detailed discussion of the variances in different PHP versions MySQL data fundamentals like tables and statements Information on SQL data access for language A new chapter on XHTML Error handling, security, HTTP authentication, and more Learning PHP & MySQL explains everything from fundamental concepts to the nuts and bolts of performing specific tasks. As part of O'Reilly's bestselling Learning series, the book is an easy-to-use resource designed specifically for beginners. It's a launching pad for future learning, providing you with a solid foundation for more advanced development.

Mastering Structured Data on the Semantic Web

Mastering Structured Data on the Semantic Web
Author: Leslie Sikos
Publisher: Apress
ISBN: 1484210492
Pages: 256
Year: 2015-07-11
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A major limitation of conventional web sites is their unorganized and isolated contents, which is created mainly for human consumption. This limitation can be addressed by organizing and publishing data, using powerful formats that add structure and meaning to the content of web pages and link related data to one another. Computers can "understand" such data better, which can be useful for task automation. The web sites that provide semantics (meaning) to software agents form the Semantic Web, the Artificial Intelligence extension of the World Wide Web. In contrast to the conventional Web (the "Web of Documents"), the Semantic Web includes the "Web of Data", which connects "things" (representing real-world humans and objects) rather than documents meaningless to computers. Mastering Structured Data on the Semantic Web explains the practical aspects and the theory behind the Semantic Web and how structured data, such as HTML5 Microdata and JSON-LD, can be used to improve your site’s performance on next-generation Search Engine Result Pages and be displayed on Google Knowledge Panels. You will learn how to represent arbitrary fields of human knowledge in a machine-interpretable form using the Resource Description Framework (RDF), the cornerstone of the Semantic Web. You will see how to store and manipulate RDF data in purpose-built graph databases such as triplestores and quadstores, that are exploited in Internet marketing, social media, and data mining, in the form of Big Data applications such as the Google Knowledge Graph, Wikidata, or Facebook’s Social Graph. With the constantly increasing user expectations in web services and applications, Semantic Web standards gain more popularity. This book will familiarize you with the leading controlled vocabularies and ontologies and explain how to represent your own concepts. After learning the principles of Linked Data, the five-star deployment scheme, and the Open Data concept, you will be able to create and interlink five-star Linked Open Data, and merge your RDF graphs to the LOD Cloud. The book also covers the most important tools for generating, storing, extracting, and visualizing RDF data, including, but not limited to, Protégé, TopBraid Composer, Sindice, Apache Marmotta, Callimachus, and Tabulator. You will learn to implement Apache Jena and Sesame in popular IDEs such as Eclipse and NetBeans, and use these APIs for rapid Semantic Web application development. Mastering Structured Data on the Semantic Web demonstrates how to represent and connect structured data to reach a wider audience, encourage data reuse, and provide content that can be automatically processed with full certainty. As a result, your web contents will be integral parts of the next revolution of the Web.

Handbook of Quantitative Science and Technology Research

Handbook of Quantitative Science and Technology Research
Author: Henk F. Moed, Wolfgang Glänzel, Ulrich Schmoch
Publisher: Springer Science & Business Media
ISBN: 1402027559
Pages: 800
Year: 2006-02-23
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This handbook offers a state-of-the-art overview of quantitative science and technology research. It focuses on the development and application of indicators derived from data on scientific or scholarly publications and patents. It comprises 34 chapters written by leading specialists in the various sub-domains. These chapters deal with theoretical and methodological issues, illustrate applications, and highlight their policy context and relevance. Authors present a survey of the research topics they address, and show their most recent achievements. The 34 chapters are arranged into 5 parts: Disciplinary Approaches; General Methodology; The Science System; The Technology System; and The Science–Technology Interface. The Editor’s Introduction provides a further specification of the handbook’s scope and of the main topics addressed in its chapters. This handbook aims at four distinct groups of readers: – practitioners in the field of science and technology studies; – research students in this field; – scientists, scholars and technicians who are interested in a systematic, thorough analysis of their activities; – policy makers and administrators who wish to be informed about the potentialities and limitations of the various approaches and about their results.

Soft Computing for Recognition Based on Biometrics

Soft Computing for Recognition Based on Biometrics
Author: Patricia Melin
Publisher: Springer Science & Business Media
ISBN: 3642151108
Pages: 456
Year: 2010-09-20
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This book describes bio-inspired models and applications of hybrid intelligent systems using soft computing techniques for image analysis and pattern recognition based on biometrics and other sources. Each section groups papers on a similar subject.

Practical RDF

Practical RDF
Author: Shelley Powers
Publisher: "O'Reilly Media, Inc."
ISBN: 0596550510
Pages: 352
Year: 2003-07-18
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The Resource Description Framework (RDF) is a structure for describing and interchanging metadata on the Web--anything from library catalogs and worldwide directories to bioinformatics, Mozilla internal data structures, and knowledge bases for artificial intelligence projects. RDF provides a consistent framework and syntax for describing and querying data, making it possible to share website descriptions more easily. RDF's capabilities, however, have long been shrouded by its reputation for complexity and a difficult family of specifications. Practical RDF breaks through this reputation with immediate and solvable problems to help you understand, master, and implement RDF solutions.Practical RDF explains RDF from the ground up, providing real-world examples and descriptions of how the technology is being used in applications like Mozilla, FOAF, and Chandler, as well as infrastructure you can use to build your own applications. This book cuts to the heart of the W3C's often obscure specifications, giving you tools to apply RDF successfully in your own projects.The first part of the book focuses on the RDF specifications. After an introduction to RDF, the book covers the RDF specification documents themselves, including RDF Semantics and Concepts and Abstract Model specifications, RDF constructs, and the RDF Schema. The second section focuses on programming language support, and the tools and utilities that allow developers to review, edit, parse, store, and manipulate RDF/XML. Subsequent sections focus on RDF's data roots, programming and framework support, and practical implementation and use of RDF and RDF/XML.If you want to know how to apply RDF to information processing, Practical RDF is for you. Whether your interests lie in large-scale information aggregation and analysis or in smaller-scale projects like weblog syndication, this book will provide you with a solid foundation for working with RDF.

Communication Power

Communication Power
Author: Manuel Castells
Publisher: Oxford University Press
ISBN: 0199681937
Pages: 624
Year: 2013-08-29
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Drawing on a wide range of social and psychological theories, Castells presents original research on political processes and social movements. He applies this analysis to numerous recent events - the misinformation of the American public on the Iraq War,the global environmental movement to preventclimate change, the control of information in China and Russia, Barak Obama's internet-based presidential campaigns, and (in this new edition) responses to recent political and economic crises such as the Arab Spring and the Occupy movement. On the basis of these case studies he proposes a newtheory of power in the information age based on the management of communication networks.

Information Visualization

Information Visualization
Author: Andreas Kerren, John Stasko, Jean-Daniel Fekete, Chris North
Publisher: Springer Science & Business Media
ISBN: 354070955X
Pages: 177
Year: 2008-07-18
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Globalization as Evolutionary Process

Globalization as Evolutionary Process
Author: George Modelski, Tessaleno Devezas, William R. Thompson
Publisher: Routledge
ISBN: 1135977631
Pages: 464
Year: 2007-12-20
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The term globalization has gained widespread popularity; yet most treatments are either descriptive and/or focused on changes in economic interconnectivity. In this volume the concept is seen in broader terms as leading international experts from a range of disciplines develop a long-term analysis to address the problems of globalization. The editors and contributors develop a framework for understanding the origins and trajectory of contemporary world trends, constructing testable and verifiable models of globalization. They demonstrate how the evolutionary approach allows us to view globalization as an enterprise of the human species as a whole focusing on the analytical problem of global change and the rules governing those changes. The emphasis is not on broad-based accounts of the course of world affairs but, selectively, on processes that reshape the social of the human species, the making of world opinion and the innovations that animate these developments. Chapters are clustered into four foci. One emphasizes the interpretation of globalization as an explicitly evolutionary process. A second looks at historical sequences of such phenomena as population growth or imperial rise and decline as processes that can be modeled and not purely described. The third cluster examines ongoing changes in economic processes, especially information technology. A final cluster takes on some of the challenges associated with forecasting and simulating the complexities of globalization processes. This innovative and important volume will be of interest to students and scholars across the social sciences concerned with the phenomenon of globalization.

Linked Data Management

Linked Data Management
Author: Andreas Harth, Katja Hose, Ralf Schenkel
Publisher: CRC Press
ISBN: 1466582413
Pages: 576
Year: 2016-04-19
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Linked Data Management presents techniques for querying and managing Linked Data that is available on today’s Web. The book shows how the abundance of Linked Data can serve as fertile ground for research and commercial applications. The text focuses on aspects of managing large-scale collections of Linked Data. It offers a detailed introduction to Linked Data and related standards, including the main principles distinguishing Linked Data from standard database technology. Chapters also describe how to generate links between datasets and explain the overall architecture of data integration systems based on Linked Data. A large part of the text is devoted to query processing in different setups. After presenting methods to publish relational data as Linked Data and efficient centralized processing, the book explores lookup-based, distributed, and parallel solutions. It then addresses advanced topics, such as reasoning, and discusses work related to read-write Linked Data for system interoperation. Despite the publication of many papers since Tim Berners-Lee developed the Linked Data principles in 2006, the field lacks a comprehensive, unified overview of the state of the art. Suitable for both researchers and practitioners, this book provides a thorough, consolidated account of the new data publishing and data integration paradigm. While the book covers query processing extensively, the Linked Data abstraction furnishes more than a mechanism for collecting, integrating, and querying data from the open Web—the Linked Data technology stack also allows for controlled, sophisticated applications deployed in an enterprise environment.

Digitisation Perspectives

Digitisation Perspectives
Author: R. Rikowski
Publisher: Springer Science & Business Media
ISBN: 9460912990
Pages: 328
Year: 2011-07-22
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This book examines various views and perspectives on digitisation. Topics covered include electronic theses, search engine technology, digitisation in Africa, citation indexing, reference services, the Scholarly Publishing and Academic Resources Coalition, new media and scholarly publishing. The final chapter explores virtual libraries, and poses some interesting questions for possible futures. The book will be of particular interest to information professionals, educators, librarians, academics and I.T. and knowledge experts.

Semantic Web Technologies for E-learning

Semantic Web Technologies for E-learning
Author: Darina Dicheva, Riichiro Mizoguchi, Jim E. Greer
Publisher: IOS Press
ISBN: 1607500620
Pages: 301
Year: 2009
View: 507
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The final part deals with the social semantic web. Aspects covered include a broad survey of this emerging area; a description of a number of projects and experiences exploring semantic web technologies in social learning contexts; and a new approach to collaborative filtering.

Exploring the Syntax-Semantics Interface

Exploring the Syntax-Semantics Interface
Author: Robert D. van Valin, Jr.
Publisher: Cambridge University Press
ISBN: 1139445375
Pages:
Year: 2005-07-07
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Language is a system of communication in which grammatical structures function to express meaning in context. While all languages can achieve the same basic communicative ends, they each use different means to achieve them, particularly in the divergent ways that syntax, semantics and pragmatics interact across languages. This book looks in detail at how structure, meaning, and communicative function interact in human languages. Working within the framework of Role and Reference Grammar (RRG), Van Valin proposes a set of rules, called the 'linking algorithm', which relates syntactic and semantic representations to each other, with discourse-pragmatics playing a role in the linking. Using this model, he discusses the full range of grammatical phenomena, including the structures of simple and complex sentences, verb and argument structure, voice, reflexivization and extraction restrictions. Clearly written and comprehensive, this book will be welcomed by all those working on the interface between syntax, semantics and pragmatics.

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