Author: Jonah Sachs
Publisher: Harvard Business Press
Trying to get your message heard? Build an iconic brand? Welcome to the battlefield. The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior--great stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes readers into a fascinating world of seemingly insurmountable challenges and enormous opportunity. You’ll discover how: * Social media tools are driving a return to the oral tradition, in which stories that matter rise above the fray * Marketers have become today’s mythmakers, providing society with explanation, meaning, and ritual * Memorable stories based on timeless themes build legions of eager evangelists * Marketers and audiences can work together to create deeper meaning and stronger partnerships in building a better world * Brands like Old Spice, The Story of Stuff, Nike, the Tea Party, and Occupy Wall Street created and sustained massive viral buzz Winning the Story Wars is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. It puts marketers in the role of heroes with a chance to transform not just their craft but the enterprises they represent. After all, success in the story wars doesn’t come just from telling great stories, but from learning to live them.
Author: Jonah Sachs
Publisher: Harvard Business Press
Trying to get your message heard? Build an iconic brand? Welcome to the battlefield. The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior—great stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes readers into a fascinating world of seemingly insurmountable challenges and enormous opportunity. You’ll discover how: • Social media tools are driving a return to the oral tradition, in which stories that matter rise above the fray • Marketers have become today’s mythmakers, providing society with explanation, meaning, and ritual • Memorable stories based on timeless themes build legions of eager evangelists • Marketers and audiences can work together to create deeper meaning and stronger partnerships in building a better world • Brands like Old Spice, The Story of Stuff, Nike, the Tea Party, and Occupy Wall Street created and sustained massive viral buzz Winning the Story Wars is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. It puts marketers in the role of heroes with a chance to transform not just their craft but the enterprises they represent. After all, success in the story wars doesn’t come just from telling great stories, but from learning to live them.
Author: Rickie Solinger, Madeline Fox, Kayhan Irani
Telling Stories to Change the World is a powerful collection of essays about community-based and interest-based projects where storytelling is used as a strategy for speaking out for justice. Contributors from locations across the globe—including Uganda, Darfur, China, Afghanistan, South Africa, New Orleans, and Chicago—describe grassroots projects in which communities use narrative as a way of exploring what a more just society might look like and what civic engagement means. These compelling accounts of resistance, hope, and vision showcase the power of the storytelling form to generate critique and collective action. Together, these projects demonstrate the contemporary power of stories to stimulate engagement, active citizenship, the pride of identity, and the humility of human connectedness.
Author: Jonah Sachs
Publisher: Da Capo Lifelong Books
Learn how to take the bold yet intelligent risks that will help you thrive in business--and in life. How can you challenge and change yourself when you need it most? We're creatures of habit, programmed by evolution to favor the safe and familiar, especially when the stakes are high. This bias no longer serves us in a world of constant change. In fact, today, safe thinking has become extremely dangerous. Through stories of trailblazers in business, health, education and activism, and leveraging decades of research into creativity and performance, Jonah Sachs reveals a path to higher performance and creativity for anyone ready to step out of their comfort zone. He introduces troublemakers willing to challenge corporate culture like the executive who convinced CVS to drop its multibillion-dollar tobacco business. She now leads the pharmacy giant. Readers will get firsthand accounts of breaking from the status quo from a Nobel prize winning doctor who nearly got himself thrown out medicine, a two-time NBA championship coach who brought joy back to his team by tuning down the focus on competition, a CEO who rebuilt her reputation and life from the ashes from one of the biggest flops in internet history and a Colombian mayor who started an incredibly successful career of political reform by mooning an angry crowd. Unsafe Thinking is full of counter-intuitive insights that will challenge you to rethink how you work. You'll learn: Why your area of deep expertise is often where you'll find your biggest blind spots Why anxiety can be fuel for creativity When to trust intuition and when to challenge it How collaborating only with those that share your values stunts your creativity How to build an organization that embraces intelligent risk. An inspiring and accessible read, Unsafe Thinking has the power to change both the way you approach your work and your life.
Author: Laurence VINCENT
Companies are forever being more creative in their branding strategies, building identities ranging from the warm-and-fuzzy to the ultra-cool and edgy. But it seems that many of these enterprises forgot that a brand, at its heart, is a promise to deliver. If the brand experience does not live up to that promise, customers will take their business elsewhere. Brand Real is a business strategy guide for making a brand’s promise stand up at every customer touch point. Packed with proven, repeatable management practices, the book shows how to establish a clean brand architecture while avoiding the needless complexity that has tripped up many promising companies. Author Laurence Vincent presents cautionary tales of supposed brand superstars as well as instructive case studies of genuine brand giants like American Express, Apple, Cisco, Google, Qualcomm, Virgin, and others. Readers will learn how to connect the outward-facing elements of their brands—logos, advertising, imagery, communications—directly to the core elements of business strategy and forge a powerful and lasting connection with their customers.
Author: Phil Cousineau
Publisher: Conari Press
Drawing from classic myths, a fascinating guide shows how people can obtain a deeper comprehension of work, love, creativity, and spirituality by becoming aware of myths in everyday life and presents new accounts of such contemporary mythmakers as Jim Morrison and Vincent van Gogh, explaining how these icons had a profound impact on history and culture. 35,000 first printing.
Author: L. Hunter Lovins, Stewart Wallis, Anders Wijkman, John Fullerton
Publisher: New Society Publishers
The blueprint for an inspiring regenerative economy that avoids collapse and works for people and the planet. Humanity is in a race with catastrophe. Is the future one of global warming, 65 million migrants fleeing failed states, soaring inequality, and grid-locked politics? Or one of empowered entrepreneurs and innovators building a world that works for everyone? While the specter of collapse looms large, A Finer Future demonstrates that humanity has a chance – just – to thread the needle of sustainability and build a regenerative economy thorough a powerful combination of enlightened entrepreneurialism, technology, and innovative policy. The authors – world leaders in business, economics, and sustainability – gather the evidence, outline the principles of a regenerative economy, and detail a policy roadmap to achieving it, including: Transforming finance and corporations Reimagining energy, agriculture, and the nature of how we work Enhancing human well-being Delivering a world that respects ecosystems and human community. Charting the course to a regenerative economy is the most important work facing humanity and A Finer Future provides the essential blueprint for business leaders, entrepreneurs, environmentalists, politicians, policymakers, and others working to create a world that works for people and the planet.
Author: Youngme Moon
Publisher: Crown Pub
Contending that today's high-quality marketplace has created an era of impossible competition, an award-winning Harvard Business School professor makes recommendations for how companies can retain market shares without losing status to copycat competitors.
Author: Jonathan Gottschall
Publisher: Houghton Mifflin Harcourt
Explores the latest beliefs about why people tell stories and what stories reveal about human nature, offering insights into such related topics as universal themes and what it means to have a storytelling brain.
Author: David Hutchens
Publisher: John Wiley & Sons
The action-based guide to powerful, influential organizational storytelling Circle of the 9 Muses captures the best practices of the world's most influential story consultants and knowledge workers to help you find, tell, and draw value from your organizational stories as impetus for action. This rich toolbox is loaded with fun, graphical instructions and dozens of unique, replicable, and facilitated processes that require no special training or expertise. You'll discover your organization's hidden narrative assets, use different templates and frameworks to tell the stories of your past, present, and future and then draw team members into rich meaning-making dialogue that translates into action. These activities can be exercised in endless permutations, and expert advice steers you toward the right activity for a specific purpose, including managing change, setting strategy, onboarding, defining the brand, engaging supporters or customers, merging cultures, building trust, and much more. Organizational storytelling is a powerful managerial tool and an essential change management technique. This is about your influence as a leader. Knowing the right story to tell and how to deliver it effectively gives you and your organization enormous influence, and helps connect employees to strategy by providing understanding, belief, and motivation in their personal contribution. This book is the ultimate field guide to becoming an influential storyteller, with concrete, actionable guidance toward all the storytelling fundamentals. Identify your organization's "narrative assets" Craft an elegant, well-constructed organizational story Capture, bank, and share stories with extraordinary engagement Facilitate a dialogue to draw out meaning and induce change The growing interest surrounding organizational storytelling has many change agents focused on "trying to tell better stories," but goals are useless without a plan of action. Circle of the 9 Muses helps you weave narrative wisdom into organizational development activities, engaging employees and driving change.
Author: Vinita Hampton Wright
Publisher: Loyola Press
There's a constant hunger in the world for books that explore the spiritual aspects of life, but writing about spirituality is far more complex than simply sharing personal reflections about God and the life of faith. Editors and publishers who specialize in spiritual writing find that what is important to work out for yourself on paper may not always be the best way to connect to readers. Because of its personal nature, it can be difficult to find the balance in spiritual writing between what is good writing for you and what is good writing for others. Incorporating her 20+ years of publishing and writing experience, Vinita Hampton Wright provides a practical and straightforward look at spiritual writing for a broader audience in The Art of Spiritual Writing. This slim volume is loaded with writing tips, advice, and exercises to help the writer hone and craft his or her personal thoughts into an engaging, inspiriing, and publishable piece. Readers will learn such things as why authenticity matters, how to find their authentic voice, and how to engineer their creativitiy so that it resonates with readers. The Art of Spiritual Writing demonstrates that by taking the time to learn and implement the process and craft of writing, we can begin to uncover new ways to ocnnect with ourselves, our readers, and God. And as we grow in our writing ability, our spirituality blossoms as well.
Author: Yiannis Gabriel
Publisher: Oxford University Press on Demand
The book is a collection of fourteen chapters, each one of which takes as its starting point a myth, a legend, a story, or a fable, and explores its contemporary relevance for a world of globalisation, organizations, and consumerism. Chapters deal with, for example, the nature of leadership in the face of terrorism and the struggle for identity.
Author: Murray Nossel
Publisher: McGraw Hill Professional
HARNESS THE UNIVERSAL POWER OF STORYTELLING TO IMPROVE ALL OF YOUR BUSINESS COMMUNICATIONS. What’s your story? It’s a question human beings have been asking each other since we first gathered around a campfire. Millennia later, this human need for storytelling hasn’t changed. We communicate most effectively through our personal stories—and our professional success depends on it. This groundbreaking guide shows you how to tap into the timeless power of storytelling to transform your business. Here, executive coach, motivational speaker, and psychologist Murray Nossel, PhD, distills decades of experience into a simple method that will enable you to: •Find the right story for a particular audience and purpose. •Leverage your own experiences, memories, history, and heritage. •Create, develop, and craft a universal story that resonates. •Connect with business associates on a more personal, relatable level. •Share your corporate vision and goals—and get others on board. •Resolve workplace conflicts and find workable solutions. •Boost creativity, spread ideas, and spark true innovation. •Improve teamwork and collaboration through listening and learning. •Integrate storytelling into all your communications for ongoing success. You’ll learn the proven three-step method Murray’s firm, Narativ, uses with its clients, ranging from Fortune 500 companies to nonprofits. First, you excavate your personal memories and experiences to generate story ideas that suit your particular needs. Second, you craft and shape these elements into a classic story structure that really connects with audiences. Third, you present your story to your business audience using simple performance techniques that anyone can master. A fundamental element of this method is a focus on listening: the ability to hear yourself, as well as the feedback provided by a given audience―because it is your audience’s listening that shapes your telling. Everyone needs to communicate well to succeed in business. And everyone has a story to tell. Powered by Storytellingshows you how to tell your story, connect with your audience, and achieve results.
Author: Margaret Atwood
Publisher: Houghton Mifflin Harcourt
Now a Hulu Original Series The Handmaid’s Tale is a novel of such power that the reader will be unable to forget its images and its forecast. Set in the near future, it describes life in what was once the United States and is now called the Republic of Gilead, a monotheocracy that has reacted to social unrest and a sharply declining birthrate by reverting to, and going beyond, the repressive intolerance of the original Puritans. The regime takes the Book of Genesis absolutely at its word, with bizarre consequences for the women and men in its population. The story is told through the eyes of Offred, one of the unfortunate Handmaids under the new social order. In condensed but eloquent prose, by turns cool-eyed, tender, despairing, passionate, and wry, she reveals to us the dark corners behind the establishment’s calm facade, as certain tendencies now in existence are carried to their logical conclusions. The Handmaid’s Tale is funny, unexpected, horrifying, and altogether convincing. It is at once scathing satire, dire warning, and a tour de force. It is Margaret Atwood at her best.
Author: Bryan Alexander
Newly revised and updated, this is the essential guide to state-of-the-art digital storytelling for audiences, creators, and teachers. • Documents how digital storytelling has become an international movement, with vibrant communities of practice, ever-developing ideas, and growing appeal • Captures the full depth and breadth of the history and present of digital storytelling, while also offering practical tips for getting started making stories • Incorporates a plethora of digital technologies, from video to augmented reality, and mobile devices to virtual reality • Points out that digital storytelling has a variety of uses and encompasses a growing diversity of technologies, even as it becomes ever more accessible to everyday creators